Math in Social Media

One of my least favorite subjects is math. Luckily for me, chapter 10 of our book is about all things math! Outside of a few financials and numbers I choose a sport management major to avoid the dread of using numbers. Yet, here I am talking about them again. However, chapter 10 is still an extremely important part of social media and math is a big part of this.

The chapter explains how social media needs to be evaluated and measured in order to ensure the success of some content. First, we have measurement, which is the focus on specific amounts of reflecting change and then evaluation focuses on results of these specifics. Measurement and evaluation are both important to a companies planning, programs and campaigns in social media. Measurement provides statistics on a social media's target audiences and how they should be focusing their content. This allows social media content creators to write the correct material at the right time to the right audiences to get the best viewership.

Next is evaluation. Evaluation allows professionals to see what types of content have the greatest impact on their audiences. After the find this information out they can then go back and reassess how to create this content to be more effective in the future. Another key factor is evaluation is how the content spreads through the channels. In other words professionals are able to which ways their content is being passed around and how the viewers are taking the information.

As bad as numbers are, I still learned a lot from this chapter. It taught me a lot about how important numbers and statistics are when it comes to social media and there is no hiding from math.