The Importance of Social Media

Social media is a large part of the success of many businesses and is a type of communication that grows every day, creating new ways for companies to communicate their message to their clients. One of the biggest industries using social media is Public Relations. In the past communication typically came through press releases and conferences but now social media has changed that. With a large part of both businesses and clients on social media it makes it easier for the businesses to reach their message out to their clients.

One of the top platform's today used for communication is Twitter. Twitter is used by people of all ages and allows for mass communication in a very short time. Consumers of a product can follow their business and will be able to receive day-to-day updates on their products. One of the best features of Twitter is the ability for followers to comment and share post. This allows them to show their friends and family about a product they like, causing it to be spread further. Commenting on post creates a way for followers to discuss a post with other followers or the business itself creating a diverse points of views. Another great aspect of Twitter is that it is completely free to use, making it a cost efficient way for both the business and client to communicate.


Public Relations has definitely changed for the best and social media is the reason for that, Twitter being a staple to this change. Twitter is not the only platform that takes advantage of free media however. Instagram, Snapchat, Facebook, and even LinkedIn are all being used by due Public Relations being a free way to quickly share a message on a large scale. If you have not yet joined some of these platforms I strongly recommend doing so.