Feeding the Content Monster

This week’s reading of the book "The Art of Social Media" by Guy Kawasaki did a good job of drawing me into the read. One of the first points that I read from Guy was the importance of how your profile should look. He said that most people decide if they want to view or follow a page just be looking at the profile. This was really interesting to me because I find myself doing the exact same thing. Even just scrolling through Snapchat and Instagram I will catch myself following an account just based on the attractiveness of the profile or not following due to its boring name or look. There are a few things Guy Kawasaki talks about to help the effectiveness of your profile. One thing is how to set up your avatar and guy says it should be a smaller picture of your logo or something that confirms to people who you are. Your tag line is another important factor about your profile that Guy stressed. The reason for this is that your tag line informs people of who and what you or your organization are. This gives the viewer an idea of your profile is worth viewing and helps give a more professional look to it.

Guy tells us in his book a few pointers on how to always be coming up with new and fresh content for your page in a way called content curation. Content curation is a good and easy way to always be posting stuff on your page and is just the finding and summarizing in your own words and turning it into something for your viewers. Guy knows that creating new content for viewers can be tough so much so that he refers to it as "Feeding the monster". In order to do this you need to keep up on your post, creating new and interesting content. An easy way to do this is by watching news, social media, or just being a more creative thinker, giving you some constant resources for your post. That being said you might be writing a controversial post and according to Guy this is okay. Controversial post tend to reach viewers emotions and will make them want to comment and bring in new points of view on the topic.

Guy Kawasaki's first few chapters were a good read and proved be helpful to me. I am excited to see what else Guy has to offer in this book and how I learn some new lessons.